Mercedes Benz Spot

Mercedes Benz Spot

Year: 1998

Account: Mercedes Benz

Team: Werner Aisslinger

Description

More info

Description:

The design concept for this new generation of a brand architecture was to install theme modules into an open, transparent space. The theme modules like kids corner, coffee shop, merchandising spots, new media/internet and the interactive virtual car installation are mixed with presentation points for experimental cars, bicycles or other equipment. The shop has an internal facade made from a modular steel frame construction which is covered with various functions like illuminated showcases, shelves, coloured glass walls with indirect light or video screens.

[]
[]
[]
[]
[]
Image credits — Mercedes Benz